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Q:

What is a Cascading Style Sheet?
A: A data format used to separate style from structure on Web pages.
Q:

What is a cookie?
A: Cookies, are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. HTTP cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences and the contents of their electronic shopping carts.
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We hope you enjoy reading this issue of Fourth Channel.

Expect your next issue sometime in May.
Fourth Channel is a quarterly educational e-newsletter and complimentary Web site provided to you by Internet marketing and solutions firm Astrachan, Inc. The focus of Fourth Channel is to provide information to assist you in understanding and leveraging the latest Internet technology and online marketing strategies. In the coming months Astrachan will be hosting a Fourth Channel breakfast series to further educate the Kansas City business community on techniques for tapping the potential of the Internet. We hope that you enjoy our first issue of Fourth Channel!
 


E-commerce and Your Business
Position your business to sell online.

Purchasing products and services online has become a standard practice for consumers worldwide. In fact, according to global Internet information provider comScore, 2006 online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005.

There are a growing number of options available for companies that want to sell their products online. Following are some common components to e-commerce solutions that are important to be familiar with when opening an online store. more

Electronic Newsletters
The e-newsletter can be a key ingredient in your corporate marketing mix.

The e-newsletter - company or industry information sent by e-mail on a regular basis - has become a standard tactic in the marketing toolkit of many small businesses. Why? Because, when executed properly, e-newsletters can help build loyalty among current customers, generate new leads from prospective customers and reinforce your company's brand. Following are some tips and guidelines for developing and deploying an effective e-newsletter campaign. more

How do you plan on marketing your Web site in 2007?

   
 
  Fourth Channel is a free, quarterly email publication provided by Astrachan, Inc.
Astrachan, Inc. | 628 E. 72nd Terrace | Kansas City, MO 64131816.363.3287info@astrachan.com